BRAND IDENTITY

Artful Rebellion is a New Orleans-based company that specializes in crafting custom suits geared toward outfitting under-represented members of the local BIPOC community to ensure access to quality business attire.

The owner of Artful Rebellion clothing company approached with a request to design the overall brand image for his company’s logo, business cards and clothing tags.

I was able to work directly with the owner to sit down to discuss key branding aspects, drafting up mock-up files to review various versions of the proposed material, walk through a competitive analysis and the finalize design and color pallete selections.

The result is a youthful and fashionable yet professional-looking theme that would carry forward the pride that the owner and the suit wearer feels when using the AR brand.

I created the mock ups for the assets in Adobe Illustrator.